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28 February, 2024 

Dime Sports Group is excited to officially welcome Rhys Dal Cin and August Sports Group into the Dime team. This strategic move also marks the establishment of the Dime Fight Club division, a dynamic initiative aimed at revolutionising talent management and professional services in the combat sports landscape.

Rhys Dal Cin, a seasoned professional in the sports marketing and combat sports industry, brings a wealth of experience and a robust client base to Dime Sports Group. His extensive work spans across renowned organisations such as UFC, PFL, ONE Championship, as well as international and national domestic promotions. Formerly the Head of Brand Marketing at Reebok ANZ, Rhys has also forged partnerships with the world’s leading talent and brands, showcasing a track record of excellence across the broader sports arena.

I worked consistently and tirelessly to put August Sports Group and its clients in a position for success and growth. It’s exciting to now join the Dime team, as collectively we now expand our deep knowledge of professional services and talent management across not only combat sports, but other existing sports verticals within Dime”, said Dal Cin.

Tom Matson, CEO at Dime Sports Group, said “We are thrilled to welcome Rhys and August Sports Group into the Dime family. The creation of the Dime Fight Club division underscores our dedication to excellence in the combat sports industry and we look forward to leveraging Rhys’s expertise and connections to bring unparalleled value to our clients“.

2024 is shaping up as a transformative year for Dime with significant growth projected across not just our primary talent management verticals, including AFL, Rugby Union, Cricket, Basketball, Golf, Individual Sports and Media, but also in the professional services work we are delivering for an increasing number of sports and entertainment focused brands, rights-holders, investors and event operators”. 

“With Rhys now joining Andrew Fagan and myself in Dime’s Executive team, we are positioned to quickly build upon the traction generated since launching only 9 months’ ago”, Matson said

About Dime Sports Group

Dime Sports Group is a next generation sports management company operating at the nexus of talent, brands, clubs, leagues, sports, media and events. With its first of its kind athlete contracting model, Dime genuinely prioritises athlete financial welfare over management commissions whilst providing a full scope of best in class talent representation services through its proven and experienced sports executives. The Dime team are domain level experts and operators also providing bespoke professional services to those in the sports, media and entertainment industry, including strategic, investment and commercial advisory and commercial rights assessment and sales services


For further information, contact:

Tom Matson, CEO/Executive Director, Dime Sports Group 

[email protected] and 0422 210 415

Andrew Fagan, Executive Director, Dime Sports Group

[email protected] and 0404 087 157

Rhys Dal Cin, Executive Director, Dime Sports Group

[email protected] and 0449 954 247