MMA: Rob Wilkinson and Chelsea Hackett chase PFL Championship

Professional Fighters League (PFL) season upon us! Rob Wilkinson and Chelsea Hackett are standout Australian athletes who are fighting under the the PFL banner, both maintaining undefeated records since joining the promotion, and both are the sole representatives in the PFL from Australia at present.

PFL 10: Championships at the Hulu Theater at Madison Square Garden in New York, New York, Friday, Nov. 25, 2022. (Cooper Neill / PFL)

Rob has ascended to the top of the PFL before, capturing the Championship in 2022, his first world title – he returns this season with fresh motivation and hunger to reclaim the belt in 2024. For Chelsea, its new territory, but her talent and calibre is rare, the opportunity to cement her place in MMA history is under her control. Both are special talents and are flying the flag for Aust. on the international scene.

 

For brands, MMA has over 650 million global fans. Its the 3rd largest sports fanbase, and the youngest of all major sports.

The PFL’s unique features:

  • Year Round Content: Super Fights PPV, PFL Challenger Series, PFL Season, PFL International. 30+ events in 2024.
  • PFL Season Format: Unlike other MMA organisations, the PFL International Season follows a sports league format with a regular season, playoffs, and championship, offering a transparent path to victory.
  • $1 Million Prize: Champions in each weight class fight their way to the $1 million Championship bout.
  • SmartCage Technology: Real-time data capture in the SmartCage, like punch speed and fight pace.
  • International Roster: The PFL boasts fighters from over 25 countries, highlighting its commitment to global expansion.
  • Global broadcast: distribution across 160 countries, a reach of 700m+ (Stan. Sport in Aust.) provides global exposure, bolstering the PFL’s growth and fan engagement.

 

Rob & Chelsea capabilities:
Ambassador, Athlete Product Endorsement, PR Campaigns, Social Media, Appearances, Sports Media + Content.

Enquiries: [email protected]

DIME SPORTS GROUP WELCOMES AUGUST SPORTS GROUP

28 February, 2024 

Dime Sports Group is excited to officially welcome Rhys Dal Cin and August Sports Group into the Dime team. This strategic move also marks the establishment of the Dime Fight Club division, a dynamic initiative aimed at revolutionising talent management and professional services in the combat sports landscape.

Rhys Dal Cin, a seasoned professional in the sports marketing and combat sports industry, brings a wealth of experience and a robust client base to Dime Sports Group. His extensive work spans across renowned organisations such as UFC, PFL, ONE Championship, as well as international and national domestic promotions. Formerly the Head of Brand Marketing at Reebok ANZ, Rhys has also forged partnerships with the world’s leading talent and brands, showcasing a track record of excellence across the broader sports arena.

I worked consistently and tirelessly to put August Sports Group and its clients in a position for success and growth. It’s exciting to now join the Dime team, as collectively we now expand our deep knowledge of professional services and talent management across not only combat sports, but other existing sports verticals within Dime”, said Dal Cin.

Tom Matson, CEO at Dime Sports Group, said “We are thrilled to welcome Rhys and August Sports Group into the Dime family. The creation of the Dime Fight Club division underscores our dedication to excellence in the combat sports industry and we look forward to leveraging Rhys’s expertise and connections to bring unparalleled value to our clients“.

2024 is shaping up as a transformative year for Dime with significant growth projected across not just our primary talent management verticals, including AFL, Rugby Union, Cricket, Basketball, Golf, Individual Sports and Media, but also in the professional services work we are delivering for an increasing number of sports and entertainment focused brands, rights-holders, investors and event operators”. 

“With Rhys now joining Andrew Fagan and myself in Dime’s Executive team, we are positioned to quickly build upon the traction generated since launching only 9 months’ ago”, Matson said

About Dime Sports Group

Dime Sports Group is a next generation sports management company operating at the nexus of talent, brands, clubs, leagues, sports, media and events. With its first of its kind athlete contracting model, Dime genuinely prioritises athlete financial welfare over management commissions whilst providing a full scope of best in class talent representation services through its proven and experienced sports executives. The Dime team are domain level experts and operators also providing bespoke professional services to those in the sports, media and entertainment industry, including strategic, investment and commercial advisory and commercial rights assessment and sales services

 

For further information, contact:

Tom Matson, CEO/Executive Director, Dime Sports Group 

[email protected] and 0422 210 415

Andrew Fagan, Executive Director, Dime Sports Group

[email protected] and 0404 087 157

Rhys Dal Cin, Executive Director, Dime Sports Group

[email protected] and 0449 954 247

Hoiles Extends Partnership with Stan Sport

Dime Sports Group is thrilled to announce that Stephen Hoiles, former Super Rugby and Wallabies player and current Head coach of the 2023 Shute Shield Champions, Randwick Rugby Club, has extended his partnership with Stan Sport.

Hoiles’ unique blend of on-equestrian and astute coaching analysis has made him an on-screen favourite among rugby fans in Australia and beyond. His ability to break down complex game situations and communicate them clearly has solidified his presence as a respected commentator in the rugby community. 

Hoiles will continue providing his expert insights and commentary during Super Rugby and Wallabies test match coverage. Additionally, his popular appearance on Stan’s weekly rugby podcast ‘Between Two Posts’ and the mid-week highlights and review show ‘Rugby Heaven’ will also continue. Dime Sports Group is incredibly proud to work with Steve. In both his coaching and broadcasting roles, he continues to elevate Australian rugby. We’re excited to see him continue to share his passion and expertise with audiences through his work with Stan Sport.